China Travel Atlas (“we,” “us,” or “our”), operated by Shenzhen Huyi International Travel Agency Co., Ltd. (License No. L-GD-103241), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit chinatravelatlas.com or use our travel planning and booking services.
By accessing our website or using our services, you consent to the data practices described in this policy.
1. Information We Collect
1.1 Information You Provide Directly
- Contact information: Name, email address, phone number, and country of residence when you submit a trip inquiry, contact form, or custom itinerary request.
- Travel preferences: Desired destinations, travel dates, group size, budget range, accommodation preferences, dietary requirements, and special interests.
- Booking details: Passport details (for visa support and domestic bookings), dietary restrictions, medical information relevant to travel (e.g., allergies, mobility requirements), and emergency contact information.
- Newsletter subscriptions: Email address if you opt in to receive travel tips and updates.
1.2 Information Collected Automatically
- Usage data: Anonymous session identifier, device category, pages visited, selected actions, referring domain, campaign parameters, approximate country supplied by our hosting provider, and sampled page-performance measurements.
- Inquiry attribution: When you submit a trip inquiry, we store its source page, landing page, referring domain, device category, campaign parameters and the hosting provider's approximate two-letter country code with the inquiry. We do not store the full IP address.
- Excluded data: Our first-party analytics events do not store full IP addresses, browser fingerprints, names, email addresses, passport details, or form-message content.
2. How We Use Your Information
- Service delivery: Processing trip inquiries, crafting custom itineraries, arranging bookings, and coordinating with hotels, guides, drivers, and transportation providers.
- Communication: Responding to your questions, sending itinerary proposals, providing travel updates, and delivering pre-departure information.
- Improvement: Analyzing website usage patterns to improve content, navigation, and user experience.
- Marketing: Sending newsletters and promotional materials (only if you have opted in; you may unsubscribe at any time).
- Legal compliance: Meeting obligations under Chinese law, international travel regulations, and visa/permit requirements.
- Safety and support: Providing emergency assistance during your trip and maintaining communication with your emergency contacts if needed.
3. Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We share information only in the following circumstances:
- Service providers: Hotels, airlines, train operators, local guides, drivers, and other travel suppliers who need your information to fulfill bookings. We share only the minimum information necessary (e.g., name and passport details for hotel check-in).
- Government authorities: When required for visa processing, Tibet Travel Permit applications, or compliance with Chinese law and regulations.
- Legal requirements: When responding to lawful requests from public authorities, or to protect our rights, property, safety, or that of our users.
- Business transfers: In the event of a merger, acquisition, or asset sale, information may be transferred subject to confidentiality obligations.
4. Cookies and Tracking Technologies
We use limited browser storage and analytics technologies to understand website traffic:
- Essential cookies: Required for the website to function correctly (e.g., remembering your language preference). These cannot be disabled.
- First-party analytics: A random identifier is stored for the browser session so page views and key actions can be counted together. Events are sent in small batches and are not used for browser fingerprinting.
- Google Analytics: Where enabled, Google Analytics provides general traffic and engagement reporting subject to Google's controls and applicable consent requirements.
- Preference cookies: Remember your settings and choices (e.g., dark mode, currency display).
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
5. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Trip booking records are retained for 5 years. Newsletter subscriber data is retained until you unsubscribe. Inquiry data from non-booking visitors is retained for 12 months. You may request deletion of your data at any time (see Section 7). Anonymous first-party analytics events are retained for approximately 14 months, after which they are automatically removed; aggregated operational statistics may be retained longer.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including SSL encryption for data transmission, access controls limiting data to authorized staff, and secure storage systems. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal data (subject to legal retention requirements).
- Opt-out: Unsubscribe from marketing communications at any time.
- Data portability: Request your data in a structured, machine-readable format.
- Objection: Object to the processing of your data for specific purposes.
To exercise any of these rights, contact us at info@chinatravelatlas.com.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including China. We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.
9. Children's Privacy
Our website and services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
10. Third-Party Links and Services
Our website may contain links to third-party websites (e.g., visa application services, travel insurance providers, payment platforms). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically. Material changes will be communicated via email if you have an active booking or newsletter subscription.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
China Travel Atlas
Shenzhen Huyi International Travel Agency Co., Ltd.
License No. L-GD-103241
Email: info@chinatravelatlas.com
Phone: +86-138-232-44977
Address: Shenzhen, Guangdong, China